Marketing
Evaluate customer feedback in a structured way and identify themes
Reviews, survey responses and service feedback are categorised and prepared as a topic overview. Conclusions and actions remain with the team.
Modelled annual capacity potential of EUR 23,040
Modelled example scenario – not a client reference
Starting point
A consumer goods company receives around 800 pieces of customer feedback per month from various channels. Employees read and categorise manually to identify trends.
Modelled potential
Current categorisation covers 480 hours and EUR 19,200 of working capacity per year. At 80 per cent addressable share, 384 hours are released — an annual capacity potential of EUR 15,360. A conservatively estimated potential from faster theme identification of EUR 7,680 is added.
Possible solution
The system categorises feedback according to approved taxonomy, identifies frequent themes and creates an overview. Conclusions and actions are drawn by the team.