E-Commerce
Prepare product descriptions from master data
First product description drafts are created from technical master data. Editors review tone, completeness and brand compliance.
Modelled annual capacity potential of EUR 72,000
Modelled example scenario – not a client reference
Starting point
An online retailer maintains a catalogue of 5,000 active products. Editors create descriptions from technical data sheets and supplier information. New products and seasonal updates generate constant effort.
Modelled potential
Current processing covers 1,125 hours and EUR 54,000 of working capacity per year. At 15 minutes remaining work, 750 hours are released — an annual capacity potential of EUR 36,000. A conservatively estimated revenue potential from faster time-to-market of EUR 36,000 is added.
Possible solution
The system generates a structured description draft from approved master data following brand guidelines. Editors review and adjust. No publication without human approval.